Services & pricing
Every price. Right here.
Most agencies make you get on a call to find out what they cost. I'd rather you know before we talk. Here's everything: what's included, what it costs and how it works.
Free. No pitch. If I'm not the right fit, I'll tell you.
How pricing works.
$2,400 Ignition, once
Where the real strategy happens: discovery and your plan of attack, brand and messaging, offer development, copywriting and SEO/GEO, and the playbook we'll run together. Required for every package, because the strategy is the work. The playbook is yours to keep.
3-month minimum
Real marketing needs time to plan, launch, gather data and improve, because the real work happens after launch. Anyone can sell you a marketing plan. It takes real experience to read the results, improve on them, and keep making them better. After three months, we move to an ongoing monthly retainer.
Save 8% up front
Pay three months in full and save 8%, every time you renew for another three months.
Ads scale with value
Running ads for $40 tickets and running ads for $40,000 kitchens are different jobs. Ads packages start at the listed price and scale with your customers' lifetime value. We'll set your exact number together on the second call.
The + means paid ads are included. Ad spend is always your money, charged to your own card.
Ads pricing scales with what a customer is worth to you.
Every package with ads (PLUS, A+ and AA+) starts at the listed price. From there, the price scales with your customers' lifetime value (LTV): what a typical customer spends with you over the whole relationship, not just their first purchase.
A $40 ticket and a $40,000 kitchen remodel need very different strategy, creative and optimization to sell. The higher the value, the more work goes into winning each customer.
On the second call, we look at your offer and your numbers together. You'll know your exact price before you commit to anything.
Content-only (A) is always a flat $1,749/mo. Ad spend is always separate: it's your money, on your card.
Best if your brand and offer are already strong, and you need more of the right people seeing them.
- Meta and Instagram ad strategy
- Campaign design, launch and ongoing optimization
- Ad creative, made by me
- Pixel, tracking and retargeting setup
- One shoot day included
- Reports: spend, impressions, clicks, sales
You supply the ad budget. I supply everything else.
Best if you're happy to hit "post," but you're done figuring out what to post.
- Content strategy and creative
- Captions, written for you
- When to post, planned for you
- Benchmarking where you stand today
- Monthly iteration on what's performing
- One shoot day included
- Reports: what was posted and how it's performing
You handle posting.
Best if you want ads that bring new people in and content that turns them into customers.
- Everything in A
- Everything in PLUS
- One shoot day included
Ads generate the demand. Content converts it and keeps it.
Best if you want social media off your plate entirely. Full social media ownership plus paid ads: one unified voice, showing up where your customers spend the most time, making your business impossible to ignore.
- Everything in A+
- All posting, handled
- Replies to comments and DMs
- One shoot day included
Scales to $6,000+/mo with customer lifetime value.
Add-ons.
| Add-on | Price | What it is |
|---|---|---|
| Templates | from $735 | Fully custom, editable Canva and Instagram templates for fast, on-brand content, with training, walkthroughs and troubleshooting. |
| Posting Plans | $225/mo | Up to 25 additional posts or stories a month, with creative recommendations and caption drafts. |
| Extra shoot day | $800/day | Product, atmosphere or team content. Every package includes one shoot day, plus an additional day every six months if you need it. |
| Content buy-out | up to $800 | Shoot content is made for the content I build for you. Want to use it on your website, other channels or after our engagement? A buy-out of up to $800 per shoot day makes it yours to use anywhere. |
| PR Coordination | $300/mo or $750/campaign | UGC, influencer and partnership contracting, plus PR and media pitches. Pitches, not guaranteed placements. |
Copywriting and SEO/GEO are included in every Ignition, because they aren't separate things anymore.
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The Full Machine
Need more than marketing? You need The Full Machine.
For businesses with high-ticket offers (think kitchen remodels), where every qualified lead is worth real money. The Full Machine is a complete lead-generation system: ads that bring people in, automations that qualify them, and appointments booked straight onto your team's calendar. It's custom-built, so it starts with a conversation.
Honest expectations, in writing.
I promise
The 90-day promise: we agree on your KPIs together. If we haven't hit them by day 90, I keep working for free until we do.
- A plan built for your business and your customers, not a template
- Decisions backed by your data, not by emotion or trends
- Every number, in plain English, on schedule
- Plan B agreed before we ever need it
- The truth when something isn't working
- A reply within 48 hours
- Content and visuals that are 100% human-made
I don't promise
- A specific revenue number. That depends on your offer, your pricing and how your team follows up.
- Going viral. Consistent beats viral.
- That leads close themselves. I bring the leads. If follow-up is the bottleneck, I'll tell you and show you how to fix it.
90-day promise terms are spelled out in your service agreement.
The fine print, in plain English.
Who pays for the ads?
You do, always. Ad spend is your money, charged to your own card. Before a penny is spent, we agree on your daily spend, when the account gets topped up, and what to expect.
Who owns my accounts and content?
You do: your ad accounts, your pages, the content I create for you, and the playbook we build during Ignition. Some automations may require a buy-out if our work ends. Shoot photos are licensed for the content I build for you; using them elsewhere requires a content buy-out.
What happens after three months?
We move to an ongoing monthly retainer. About two weeks before month three ends, we look at the numbers together and decide what's next.
What if I'm slow on approvals?
Approvals are due within five business days. After that, the work moves forward as approved. The work doesn't stop just because life got busy.
Can you handle HIPAA?
Yes. For dental, med spa and therapy practices, working within HIPAA requirements adds a layer of process and some cost, and we'll scope it together on the call.
Why is Ignition required if I already have branding?
Because Ignition isn't a logo. It's the strategy: your messaging, your offer, your plan of attack and your playbook. Everything we build runs on it.
Not sure which package fits?
That's what the call is for. Fifteen minutes, free, and you'll leave knowing which one I'd recommend and why.
Free. No pitch. If I'm not the right fit, I'll tell you.